Journalists from the world’s most influential publications will join us in November when Web Summit 2022. Find out more below on how you can connect your startup with attending media.

Do:

• Have a subject line that spells out what the news is and a pitch written in honest, plain English.

• Be lean and impactful - you don’t need to give all the details and background.

• Answer the question: Why does this matter today?

• Stick to the facts, tell us what you’ve got, what it does and what it solves.

• Include the classic who, what, when, where, why. These five points should be covered off in the opening paragraph.

Don't:

• Use buzzwords such as “disruptive”, “game-changing”, “revolutionary, etc.

• Provide content that is too long without any actual context or information.

• Give information that will be out of date by the time it is supposed to be published (if sending a press release to a journalist).

How can I promote my participation at Web Summit?

We’re delighted to have you joining us at Web Summit. To help you spread the word about your participation, we’ve put together a social media toolkit containing sample captions, imagery and social media templates for you to share across your own channels.

How can I connect with media at Web Summit?

We will provide a list of attending members of the media who are looking to connect with startups at Web Summit.

The best way to reach out is via the Web Summit mobile app. You can search for and filter members of the media on the app, and you can send a connection request and message. We recommend tailoring your message to each contact.